Fireside Chat: Suk Chai of SCHAI
Posted on July 12 2019
When you talk about someone who’s done it all in the fashion industry, Suk Chai definitely comes to mind. An award winning FIT graduate, former Nordstrom Design Director (14 years of tenure!), as well as a creative leader and designer of her own fashion business consulting company Mode Legion and luxury label SCHAI…Suk is someone who is well-equipped with global knowledge and experience in the industry.
SCHAI is not just another fashion label. Before launching her brand, she took a couple years off from designing and focused on her consulting business. During that time, she had some serious thought put into it. “Fashion is the second most polluting industry, so if I were to launch my own brand, I wanted it to be something meaningful for my customers and myself.”
“Fashion is the second most polluting industry, so if I were to launch my own brand, I wanted it to be something meaningful for my customers and myself.”
Despite of a lot of temptations of doing business in an easier way, this creative visionary manages to maintain high value and design integrity — sourcing textile only from the best mills in Italy and working with a handful of selected factories in New York. Through this sustainable and mindful business practice, her vision for the brand really is to educate the industry to do things in a more meaningful way, to teach the crowd that fashion is not a frivolous entity, by any means.